Tom Mayenknecht, the host of 'The Sport Market' talked to Scott MacArthur about the NHL's lack of marketing awareness, why the NBA markets its stars correctly, and if Auston Matthews should be the face of the NHL moving forward.

Published: May 31, 2017, 2:10 pm Added: May 31, 2017, 3:02 pm

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Mayenknecht: NHL is behind in marketing in pro sports